LONDON – STELLA McCartney’s sportswear franchise is saddling up to take on the cycling world.
The British designer may be better known for her tops and dresses, but her active-wear ‘adidas by Stella McCartney’ concept has been going strong since 2005.
In addition to her pre-existing ranges devoted to yoga, tennis, golf and swim, McCartney is now working to keep cyclists, runners and triathletes looking sharp on the track and in the pool.
The sports apparel on display on Sunday at London’s Somerset House was made from lightweight, breathable fabrics designed with comfort – and perspiration – in mind.
Mesh was nearly everywhere: In wide loops lining the side of a gym shoe or tightly wound into a poly-cotton collared golf shirt.
‘It’s moisture management,’ explained Emma Willey, who works for adidas by Stella McCartney. ‘When you come out after eight hours on the golf course, you want to be smelling fresh.’
McCartney kept to an understated style, with a pair of small red running shorts and a shiny, tinfoil-like pool blue jacket being among the flashiest pieces in an otherwise neutral-coloured collection. Zebra print was pervasive.
McCartney says she tries to keep her materials environmentally friendly and ethically sourced. Apparel on display included clothes constructed out of organic cotton and recycled polyester, and shoes built with recycled rubber and wood pulp insoles.
Sunday, the third day of London Fashion Week, also features shows by Betty Jackson, Nicole Farhi, Jasper Conran, and British fashion icon Vivienne Westwood. — AP